Since 2019, Unbranded has been curating and licensing Super Bowl events, including the Direct TV Super Saturday Night and Maxim Super Bowl, alongside numerous other sponsorship activations. Maxim's signature event alone typically welcomes over 4,000 attendees per occasion. Our esteemed sponsors for such gatherings include BMW, BYLT, Direct TV, Pernod Ricard, Grey Goose, Miller/Coors, Heineken, Diageo, and many others. Reflecting back on the first launch event, Atlanta served as the esteemed host for Maxim's annual big weekend event for the 19th consecutive year, celebrating "Atlanta's Royalty." The lineup featured captivating performances by Future, Jamie Foxx, and Diplo, complemented by additional acts from Yo Gotti, Zaytoven, and DJ Ruckus. Moreover, APEX Social Club elevated the experience by gracing the balcony with stars such as Saquon Barkley, Travis Kelce, Zoey Deutch, Teyana Taylor, Sterling Shepard, and numerous others.
