Preceding the 2023 Masters Tournament, Unbranded took over the Bell Auditorium in Augusta, GA, to present the exclusive event, Paige's Par-Tee. In collaboration with Thuzio and Triller, Unbranded introduced a groundbreaking initiative by integrating both country and pop culture influencers into a major PGA Tour occasion. Serving as golf's foremost social media influencer, Paige Spiranac curated an evening highlighted by a live performance from a Grammy Award-nominated artist.